We advised Stagwell Group on the In-Pulse investment in a joint venture with Żabka Polska

We advised Stagwell Group on the implementation of the In-Pulse investment as part of a joint venture with Żabka Polska.

In-Pulse introduces a breakthrough solution to the Polish market, combining advanced analytical technology with real-world shopping behavior data to offer marketers unique tools for making more accurate and data-driven business decisions.

The project is the result of a synergy between two market leaders — Stagwell, a global marketing powerhouse, and Żabka, which continues to revolutionize the convenience retail segment in Poland. With over 11,800 stores and more than 10 million Żappka app users, Żabka is one of the most significant players in the Polish market. Its transaction data provides a uniquely valuable source of insight into Polish consumers. Combined with Stagwell’s advanced solutions — including AI, SaaS platforms, and econometric models — In-Pulse equips marketers with tools to precisely track campaign effectiveness and better understand their target audiences.

Our assistance to Stagwell Group covered comprehensive legal support, including transaction structuring, advice on negotiating transactional and corporate documentation, regulatory aspects, and support throughout the closing process.

The project team included Leszek Małecki (Partner), Iga Wojtczak-Opala (Senior Associate), and Tomasz Kiełczykowski (Junior Associate). We also collaborated with CMT (Paweł Łągwa and Daniel Cedro) on the project.

We would like to thank the Stagwell team for their trust and wish both joint venture partners every success in implementing their shared project.

We also extend our thanks to the representatives of Żabka Polska and their legal advisors, DLA Piper, for their excellent cooperation.